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Shu Chen Design

Shu Chen

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Toyota C-HR

The Toyota C-HR is a subcompact crossover SUV designed to deliver high fuel economy rather than satisfying speed. It was designed for a daily commuter but also for the occasional weekend warrior. Toyota provided their branding elements, brand guidelines and vehicle jellybeans. However, the greatest challenge was that the scene had to be carefully chosen, designed and constructed to meet the limits and capabilities of the C-HR.

Static - Desktop Web Integrated Marquees

Toyota_CHR-Sunny_macbook.jpg
Toyota_CHR-BW-Sunny V2.jpg
Toyota_CHR-BW-Cloudy - Open.jpg
Toyota_CHR-BW-Rainy - Open.jpg
Toyota_CHR-BW-Wintry - Open.jpg
Toyota_CHR_iPhone.jpg
Toyota_CHR-MA-Clear Night.jpg
Toyota_CHR-MA-Clear Day.jpg
Toyota_CHR-MA-Cloudy Day.jpg
Toyota_CHR-MA-Cloudy Night.jpg
Toyota_CHR-MA-Rain Day.jpg
Toyota_CHR-MA-Rain Night.jpg
Toyota_CHR-MA-Wintery Day.jpg
Toyota_CHR-MA-Wintery Night.jpg

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